In Football (soccer), many times, the match score is amazing, and even unfair:
The team who plyed better -technically- looses, which the less efficient, but (lucky) team wins.
Also, there no rewarding of "beautiful" passes or shots, that take breath.
Examples are : difficullt or skilled goal scoring, long or diagonal ball passes or assists.. there in no "points-gain system" for that.
Part of this unfairness, is due to the scanty number of gaols, which could be scored uasually, in a match.
But there are also, other contributing factors, related to the game itself: its design & rules.
I think we need some revolutionary changes, & experimentation to increase goal scoring number, & also rewardsing plying skills.
Suggestion include (but limited to that):
1- Removing the "offside/inside" rule.
2- Removing the goal keeper, with, making the goal cage smaller.
OR :
3- Keeping the goal keeper, but widening the gaol cage..
4- Maybe also with suggestion 2 : Allowing or Not-allowing the opponent players to shoot from inside the 6-yard area, or farther..
5- Possibility of adding "a points-gain system" for "beautiful" or manifest assist-passes, or whatever.. by some "watching judges committee"..
.. and let us say : "10 points would equal a gaol" .. or something like that..
I think that consulting AI, to carry out the job, & imagine "modifications models" outcome, would definitely, help much in that respect.